‘LITTLE BY LITTLE’ by THE WANNADIES
A POP VIDEO STARRING ADAM BUXTON
My friend Garth Jennings is part of an amazing company called Hammer & Tongs who make films, pop promos and commercials and back in January 2003 he directed this video for The Wannadies who are friends of his. They didn’t have any money for a promo and their record company weren’t interested in making one but Garth loved this song and suggested that he and I shoot something that might get it some play on TV. Garth was able to wangle a few hours in a photographic studio for free so his wife got hold of a wig, some decorators stilts, a few feather boas and BONGO! No budget pop promo magic! Kind of. I’d never displayed my naked hairy stomach on camera before this day and while we were shooting I honestly believed I looked quite sexy. When Garth showed me the results I was a little depressed but I got over it.
The piece was edited by frequent Hammer & Tongs collaborator Dominic Leung and produced by Nick Goldsmith, Garth’s professional other half. The Hammer & Tongs website is stuffed with allsorts of interesting ballwash, so check it out!
Needless to say, my hirsute paunch failed to propel The Wannadies into the charts on this occasion. I’m not sure the frigging video even got an airing on TV so I thought I’d put it up here for your filthy enjoyment…!
